Skip to content
A second look at the obvious answer
Think Twice TodayA second look at the obvious answer

Choices

Trade-offs, options and why more of them is not always better.

20 articles · page 1 of 2

Choices

More options can make a choice worse, but the evidence is messier than the story

The idea that too much choice paralyses people became famous faster than it was verified, and what survives careful testing is narrower and more useful than the popular version.

By Samar Bhatia · · 4 min read

Other sections